The Q, India’s fastest growing general entertainment channel, featured on digital, social and TV platforms, announces the launch of its first crime fiction show – Jurm Ka Chehra, marking The Q’s foray into the genre. Mobilize the economy of digital creators, and in collaboration with Chingari, The Q successfully hosted India’s first-ever virtual audition for the upcoming crime fiction show on the leading short film video platform. Jurm Ka Chehra will premiere on Saturday September 4, 2021 at 9 p.m. and will then be broadcast on weekends at the same time exclusively on The Q.
Providing the digital creator community with an opportunity and a platform to make their television debut, Chingari users were invited to send their auditions to The Q in the form of films and monologues directly on the platform. . With a strong and growing presence in the digital and TV space, The Q aims to close open loops and create an interdependent, content-driven ecosystem for viewers across India. After auditioning on Chingari for 20 days with an “Age no Bar” approach, over 47,000 users participated in a role in Jurm Ka Chehra and garnered over a billion impressions. Following this audition process, 4 Chingari users – The Girish of Nanded, Rubulrox from Assam, Pornima Garg from Lucknow and Rajesh Singhal from Rajasthan are the finalists who landed a role in the upcoming crime fiction show on The Q which will be hosted by Kinshuk Vaidya.
Speaking on organizing a first such audition and creating an opportunity for digital talent on mainstream television, Krishna Menon, COO, The Q noted, “The Q has consistently leveraged the strength and reach of the digital ecosystem to entertain and engage audiences anytime, regardless of platform. We have always made sure that we have a ‘Zara Hatke’ approach in everything we do. The digital space is evolving and it is home to some very talented creators who truly deserve it. We have constantly explored new ways to engage with this ecosystem and brought unique and compelling stories to The Q. Our association with Chingari is in line with our vision and we are delighted with the response we have received on this direct outreach. We will continue to create such opportunities that will strengthen the ecosystem of digital creators while creating content that will become synonymous with The Q. ”
In addition to collaboration, Deepak Salvi – Co-founder and COO, Chingari, declared “You never know where the next great designer would be spotted. He or she just needs to be identified. Collaborations are always a refreshing way to bring out talent from diverse backgrounds, regardless of the platform. We are proud of our association with The Q and feel privileged to provide such opportunities to our creators that can do justice to their talent and help them become rightfully famous. We are eager to create many refreshing properties for our creators.
Hosted by Kinshuk Vaidya, Jurm Ka Chehra will raise awareness of modern-era crimes in society, ranging from identifiable situations common in day-to-day to more complex situations such as cybercrime and online fraud. Host Kinshuk Vaidya will take viewers through unheard of, weird and intriguing cases in each hour-long episode, making them more aware of such events in societies. A weekend A treat for viewers of The Q, Jurm Ka Chehra will premiere on Saturday, September 4, 2021, with new episodes airing every Saturday and Sunday at 9:00 p.m.
The Q India is an advertiser-backed and influencer-backed content brand, channel and VOD provider featuring successful digital programming from social media stars and leading digital video creators targeting young Indian audiences. With a growing library of over 850 programs, the channel has reached an audience base of over 712 million through 100 million TV homes with partners such as DD Free Dish, TATA Sky, DISH TV and Siti Networks; 380 million OTT users via platforms such as ShemarooMe, MX Player and Dish Watcho; and 232 million users on mobile and digital platforms, including Snap, JioTV, Amazon Fire TV, Chingari and Samsung TV Plus.