PlayOJOthe spanish version of, PlayUZUlaunched a dedicated live TV show, signaling its commitment to the country’s online casino market.
Powered by SkillOnNetPlayUZU evenings will be hosted by Alvaro Marquez and Patricia Sanchez and is meant to be used as a platform to educate viewers and gamers on the importance of responsible gaming, outlining steps to ensure gamers remain in control while playing.
Additionally, the hosts will guide viewers through the site and its product offerings, while teaching players how slot machines work, as well as how to play blackjack and roulette.
Helen Rico, manager of PlayUZU in Spainsaid: “Spain is a market with great potential and where we have already had early success with PlayUZU. The idea behind the PlayUZU parties is to raise awareness and engage the brand to new heights while strengthening responsible gaming messages.
“The show is incredibly interactive and allows players to learn more about the games we stock in our lobby and now the slots actually work. The fact that they can do this while playing alongside the presenters is a great way to allow them to connect with our brand on a deeper level.
“PlayUZU Nights also reinforces our commitment to the Spanish casino market and to providing a fun and fair experience for our players at all times.”
PlayUZU Nights airs live every Friday, Saturday and Sunday on Atresmedia canals Neox and Antenna 3. The show is divided into several sections, two of which are devoted to the demonstration of various Evolution game live roulette titles. Another section sees the presenters highlight two different niches. A smaller section is also given in blackjack.
The operator also said it was using the TV show to “increase brand awareness among players in Spain”.