MTV launches second season of Indian rap reality show

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Realme ‘MTV Hustle 2.0’ will feature 16 of the country’s most unique rap voices.

India’s leading youth entertainment brand, MTV India, is ready to chase new rap sounds with the latest season of Indian rap’s ultimate battleground, Realme “MTV Hustle 2.0”. Co-powered by the classic new lineup of Wild Stone and produced by Fremantle, the final season of India’s first-ever rap reality show will pit 16 of the country’s most unique rap voices against each other, in 10 weeks full of Powerful.

With global artist and rap supremo Badshah as the judge, with prominent Indian rap pioneers and trailblazers EPR, King, Dino James and Dee MC as Squad Bosses, Realme ‘MTV Hustle 2.0’ will raise the stakes with double the competition and unrivaled ferocity, starting September 03, every Saturday and Sunday at 7 p.m. on MTV India and Voot.

The show’s format also elevates the scale of the competition, in which Badshah and the four team leaders will groom and judge the contestants based on their talent, performance, meter, technique, musicality and their narration. Viewers will also have the chance to be part of the journey to cheer on their favorite artist through public voting on the VOOT app and watch for “Team of the Week” and “Performer of the Week” as they come. the show progresses.

Anshul Ailawadi, Head of Youth, Music and Entertainment in English, said: “MTV Hustle 2.0 is an ode to the Indian rap scene – it spotlights unknown talent and celebrates an art form that is part of the main passions of young people.This season goes deep into the country to offer the hip-hop icons of tomorrow their biggest canvas, today.

Suchita Shah, Head of Original Content at MTV, said, “Realme MTV Hustle 2.0 is about uncovering untapped rap talent and bringing their unique stories to viewers and music lovers across the country. That fire and passion that drives rap music in all its glorious diversity is what makes the concept tick. The final season elevates the rap battleground like never before, with the new format, judges, and team leaders!”

Commenting on the second season of the reality show, Aradhana Bhola, Managing Director of Fremantle India, said, “Bringing under-the-radar talent into the limelight is something we are passionate about at Fremantle. And when the stage is an iconic platform for young people, unveiling the magic of rap music and inspiring life stories with the highly talented Badshah in the house, the excitement of MTV Hustle 2.0 becomes palpable.

Tao, Head of Marketing at Realme India, said, “The second season of MTV Hustle is definitely an opportunity for young music enthusiasts to explore their possibilities and showcase their talent. The strategic partnership underscores realme’s commitment to providing high-quality technology lifestyle products and deep integration towards music.

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