MTV India has announced the launch of Realme rap reality show “MTV Hustle 2.0”. Co-powered by Wild Stone’s new classic range and produced by Fremantle. The final season will pit 16 rap voices against each other in 10 weeks.
Rising Star Awards 2022, deadline: September 9, 2022.
The show will feature global artist Badshah as a judge, with fellow Indian rap pioneers EPR, King, Dino James and Dee MC as Squad Bosses, starting September 3, every Saturday and Sunday. at 7 p.m. on MTV India and Voot.
Badshah and the four squad leaders will prepare and judge the contestants based on their talent, performance, meter, technique, musicality and storytelling. Viewers will also have the chance to be part of the journey to cheer on their favorite artist through public voting on the VOOT app and watch for “Team of the Week” and “Performer of the Week” as they come. the show progresses.
Anshul Ailawadi, Head of Youth, Music and Entertainment in English, said: “MTV Hustle 2.0 is an ode to the Indian rap scene – it spotlights unknown talent and celebrates an art form that is part of the main passions of young people.This season goes deep into the country to offer the hip-hop icons of tomorrow their biggest canvas, today.
Suchita Shah, Head, Content Originals at MTV, said, “It’s bigger and fiercer this season! Realme MTV Hustle 2.0 is all about uncovering untapped rap talent and bringing their unique stories to viewers and music lovers across the country. That fire and passion that drives rap music in all its glorious diversity is what makes the concept tick. The final season elevates the rap battleground like never before, with the new format, judges, and team leaders!”
Aradhana Bhola, Managing Director of Fremantle India, said: “Bringing under-the-radar talent into the limelight is something we are passionate about at Fremantle. And when the stage is an iconic platform for young people, unveiling the magic of rap music and inspiring life stories with the highly talented Badshah in the house, the excitement of MTV Hustle 2.0 becomes palpable..”
Tao, Head of Marketing at realme India, said, “We are happy to partner with MTV India, a channel that meets the demands of young audiences in the entertainment industry. The second season of MTV Hustle is certainly an opportunity for young music lovers to explore the possibilities available to them and showcase their talent. Moreover, it aligns with our vision to give more and highlights the audacity of the participants to make a leap among the young users. The strategic partnership underscores realme’s commitment to providing high-quality technology lifestyle products and deep integration towards music.