Bucks-based charity Hearing Dogs for Deaf People will be featured on a BBC TV show hosted by Nicky Campbell.
Operating near Aylesbury in Saunderton, the charity will be featured on Lifeline, a call-in show broadcast on BBC One and repeated on BBC Two.
A plea from the charity will be read by the longtime BBC presenter on Channel One at 1.50pm this Sunday (February 27).
It is repeated on BBC Two on the Tuesday following March 1.
It is hoped the program will help raise awareness of how intelligent canines trained by the charity are helping to transform the lives of deaf people by alerting them to vital sounds and offering companionship and emotional support.
During the show, three deaf people, whom the charity has helped, share their experiences with hearing loss and the impact their hearing dogs have had on their lives during the ten-minute show.
Nicky also makes the trip to Saunderton to see the charity’s training site and meet some of the talented puppies on site.
The BBC Radio 5 Live presenter bravely revealed in his memoir One of the Family how Maxwell’s simple, unconditional love, his Labrador, helped him come to terms with his difficult journey as an adopted child.
Nicky said: “As a dog lover, I understand firsthand the difference the love, companionship and support of a dog can make in your life.
“These amazing hearing dogs have the power to help deaf people overcome feelings of loneliness, anxiety and isolation, which are all too common among people with hearing loss.”
The national charity trains dogs to alert deaf children and adults to important and vital sounds they would otherwise miss – sounds many people take for granted, such as the doorbell, alarm clock and danger signals like the fire alarm.
Hearing dogs also provide constant emotional support and companionship, which is equally important, according to the charity.
Many Deaf people can experience loneliness and isolation due to their invisible disability, which can create many barriers and cut them off from the people around them.
A spokesperson for the charity said: ‘We can think of no better person to present our BBC Lifeline appeal than Nicky.
“He truly understands how life changing the support and friendship of a furry friend is.
“For so many deaf people, a hearing dog is their lifeline, and we’re thrilled that Nicky appreciates how important it is for us to train as many dogs as possible to help more deaf people across the country.”