Announcement of the ‘Downtown Definitely’ series of events in Rochester


ROCHESTER, NY (WROC) – At a press conference in Rochester on Tuesday, local leaders announced eight new events in downtown Rochester. The series is called “Downtown Definitely Events”. Events are expected to begin in June and last through December.

The goal of this project is to bring the community together, provide residents with fun experiences throughout the city, as well as help bring more money to downtown. Mayor Malik Evans says these events starting in the summer and spanning the entire year are just what the city needs after the pandemic.

“This downtown partnership that we’re creating — this offering that we’re creating — is long overdue,” Evans said. “I always talk about putting Rochester in the upper echelon of American cities. This will help us to be able to do that. »

The events are produced by the Rochester Downtown Development Corporation, and DRDC President – ​​Heidi Zimmer-Meyer – put the financial benefit into perspective.

“All events held under the Downtown Definitely banner will help create a more engaging experience at street level and support the unprecedented levels of investment here – more than $2.5 billion since 2000,” Zimmer said. Mayer. “If you haven’t been there recently, we invite you to experience the new downtown, enjoy our beloved festivals, and sample some of these new and exciting events and activities.”

They also unveiled the “Spaces Activation Program”. The RCCD says it will support community activities in 2022. The only requirement is that events be open to the public and free. Anyone can apply here now.

Full event schedule:

Noon Bash at plot 5 (free)

  • Wednesday, June 8 – 11:30 a.m. to 2 p.m.
  • Thursday, July 14 – 11:30 a.m. to 2 p.m.
  • Thursday, August 11 – 11:30 a.m. to 2 p.m.
  • Wednesday, September 7 – 11:30 a.m. to 2 p.m.

Midday Bash offers a quick and delicious weekday food option for people working, living in, or visiting downtown Rochester. Midday Bash will feature various food trucks, stretches led by fitness studio Vault, live musical performances, games, prizes, and more.

RPO Under the Stars at Parcel 5 (Free)

  • Friday, July 8 – 6 p.m. to 10 p.m.

Come and enjoy a musical evening under the stars with the famous Rochester Philharmonic Orchestra. For the first time since 2018, the full Rochester Philharmonic Orchestra returns to downtown for a free outdoor concert! The music of film composers like John Williams has transported us beyond our imaginations and into new worlds through thrilling adventures. Join Principal Pops Bandleader Jeff Tyzik for an evening featuring music from some of the most iconic films of the 20th century. Food and drinks are available for purchase. Bring blankets or chairs. Limited places will also be available. RPO Under the Stars is produced in partnership with the City of Rochester.

Window walk (free)

  • Season 1 – July to September
  • Season 2 – November to December

Window Walk is a series of temporary seasonal murals and artwork created by local artists to help enhance the vibrancy of the streets of downtown Rochester. Installation spaces will be street-facing windows in buildings located in the East End and Midtown neighborhoods of downtown Rochester. Downtown Definitely Window Walk is a paid opportunity for participating artists. Artists are invited to apply now to participate by visiting

Downtown View Movies at MLK Park, ROC City Skatepark (Free)

  • Friday July 15 – 6:00 p.m. to 10:00 p.m.
  • Friday, August 5 – 6 p.m. to 10 p.m.
  • Friday August 26 6:00 p.m. to 10:00 p.m.

Downtown Definitely is bringing back this popular summer event for three nights this summer. All screenings are free and suitable for families. As a partner, Foodlink will provide free snacks to the first 200 participants. Popcorn, ice cream and other classic movie concession items will be available for purchase. Movies with a Downtown View is produced in partnership with the City of Rochester and the Washington Square Community Association.

Market Square at plot 5

  • Saturday July 30 – 12 p.m. to 5 p.m.

Makers of apparel, jewelry, textiles and more will come together to delight and unite shoppers. Take advantage of maker stations where attendees can learn directly from makers and business owners on how to make what they specialize in. Resource and information booths will also be on hand, along with food, music and other fun activities! Seller fee is $25-$50, applications are open.

Eat Up Roc in Downtown Rochester

  • Thursday September 8 – Sunday September 18

A new take on Restaurant Week, Eat Up Roc will feature all food and beverage businesses in the downtown Rochester neighborhood who will be invited to showcase a unique dish or drink based on a theme to be announced later. Additionally, customers who buy from these companies will have the opportunity to enter a contest to win great prizes. To qualify, customers will share their receipt with Downtown Definitely. More details will be announced closer to the event.

Fall Fest at Plot 5 (Free)

  • Saturday, October 1 – 12 p.m. to 6 p.m.

The downtown core will become a destination for free fall festivities, including carnival games, concessions, music and a homecoming theme where students of all ages can come show off their school spirit. Dance competitions and other live entertainment will take the stage. Fall Fest is produced in partnership with the City of Rochester.

Parade of Liberty Pole lanterns at the Roc Holiday Village (free)

To add a fun new element to Liberty Pole Lighting and Roc Holiday Village’s opening weekend, community members will have the opportunity to visit various Rochester businesses to make their own festive lanterns. Wear your light creation and take part in the popular holiday parade to mark the opening of the Roc Holiday Village.


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