Ad Age and Facebook are teaming up for a new series of virtual events promoting diversity

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This article has been updated.

Almost a year ago, the class of 2020 of The List – the group of some 30 marketing, advertising and media leaders brought together by Ad Age in partnership with Facebook – decided to fight against the prejudices oblivious by focusing on the talent diversity crisis in the industry. . The list chose its mission because, according to the members, despite the most sincere efforts of companies to implement DE&I initiatives for years, biases – conscious and unconscious – continue to prevent many from reaching the levels qu they deserve, and so these talented professionals end up giving up. Of the industry. The resulting lack of diverse representation in leadership creates a negative feedback loop that perpetuates the status quo.

To combat these countervailing forces and bring about real change, The List recently announced the creation of a mentorship pilot program. The initiative will leverage the collective industry experience and leadership of members specifically to help advance underrepresented professionals who are three to five years into their careers into leadership levels. To help promote the mentorship program and further highlight the group’s core mission, Facebook and Ad Age have teamed up to create the Generation Next series of events.

A joint production of The List and Facebook Elevate, Generation Next will be a quarterly live event series hosted on AdAge.com and focused on diversity, equity and inclusion in the industry. Each episode will feature a conversation between host Judy Toland, Facebook vice president and head of solutions at scale, global business marketing, and a member of the list, as well as various guest voices from the industry. In Episode 1, “What Will It Take to Create a Truly Diverse Workforce,” on Wednesday, February 3 at 11:30 a.m. EST, Toland will be joined by Walter Frye, member of The List, Vice President of the global brand engagement at American Express, and John Dioso, publisher of Ad Age Studio 30. To RSVP, click here.

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